Featured

Super Agent is Coming!

Super Agent is Coming!

This April, Joseph and JoAnn’s second book, Super Agent, will go on sale. Anticipated by many real estate agents since the release of their New York Times bestseller Clients First, the book, Super Agent will supercharge any real estate agent’s business into an absolute sensation. Joseph and JoAnn’s first book, Clients First, was just the [...]

Read More »

Thank You, Thank You, Thank You!

Thank You, Thank You, Thank You!

Thank You, Thank You, Thank You! This past Wednesday, December 18, 2013, was the final day of Real Estate Wednesdays for The Salvation Army. In appreciation of all those who volunteered their time, Those Callaways ran a full page ad in the Arizona Republic on Friday, December 20, 2013 listing all the members of the [...]

Read More »

That’s How You Ring The Bell

That’s How You Ring The Bell

Real Estate Wednesdays; “That’s How You Ring The Bell!”      This past Wednesday Those Callaways celebrated the holiday season by ringing silver bells and collecting donations for the Salvation Army. Those Callaways were participating in Real Estate Wednesdays. A concept originated last summer. As Joseph and JoAnn had lunch with The Salvation Army’s super volunteer, Marlene [...]

Read More »

Brrrrrr....!

Keep the Commitment

Keep the Commitment          “It is the little steps we miss. Falling away from a commitment isn’t a giant blunder, it’s a teeny-weeny mistake. For a moment, you let a client get to you and you think I don’t need this aggravation, and the next day you are prejudging a walk-in and deciding whether you [...]

Read More »

Make the Commitment

Make the Commitment

           Make the Commitment “Is Clients First a worthy commitment? Will Clients First lead to greatness? We believe it is and it does. Deciding to pursue the goal of putting your Clients First is the right thing to do. It is a worthy pursuit, and it will reward you greatly.”           [...]

Read More »

Thanksgiving 2013

Thanksgiving 2013

Checkout our Thanksgiving 2013 card. Each year we send out Thanksgiving cards to our clients.

How to REALLY Put Clients First: Part Three

How to REALLY Put Clients First: Part Three

In Parts One and Two of our “How to REALLY Put Clients First” series, we explained what we mean when we refer to our Clients First Revelation, and we shared the first eight steps to help you stop thinking about your own needs and start truly thinking about the client’s. Here are the last four [...]

Read More »

How to REALLY Put Clients First: Part Two

How to REALLY Put Clients First: Part Two

If you read our previous blog post, you got an idea of what the Clients First philosophy really means. (Hint: it’s all-encompassing, life-changing and far from easy!) You also learned the first three steps you’ll have to take in order to move beyond the “we put our customers first” cliché: -Make the commitment. -Speak the [...]

Read More »

How to REALLY Put Clients First: Part One

How to REALLY Put Clients First: Part One

If you know Those Callaways (that’s us, Joseph and JoAnn) you’ve heard the words “Clients First” before. If you’re a newcomer, let us explain: Clients First is a revelation we had soon after our late-in-life entry into real estate. It’s more than just a slogan, it’s a way of life. Clients First means you put [...]

Read More »

5 Strategies to Help You Maintain Your No-Fire Zone

5 Strategies to Help You Maintain Your No-Fire Zone

It can be so tempting to tell a belligerent, demanding, or needy client that your relationship isn’t working out. But as we discussed in our last post, we’re convinced that putting clients first – of which never, ever firing a client is a major component – is the best long-term success strategy for any business, [...]

Read More »