Testimonials

Author Endorsements

  • “Once again, Those Callaways were true to form in S.A. – Super and Amazement, a book I could not put down from cover to cover. All I ever needed to know to help real estate professionals take their business to the highest level is written in these pages. Super Agent is a true testament to [...]

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  • “JoAnn and Joseph Callaway have mastered how to run a thriving real estate business while remaining true to their principles and loved and admired by clients, colleagues and competitors.  Super Agent shares their techniques and guiding principles in a way that any agent can put into practice.  Following their advice will help an agent give [...]

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  • “Joseph and JoAnn understand the heart and soul of real estate.  Not only is their leadership and results in the business something to be admired and respected, their partnership both in marriage and business is a treasured example for others.  They are a true service to everyone they come in contact with from the agent [...]

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  • Joseph and JoAnn Callaway have proven that a boutique mindset can be applied to any type of business and within any industry
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  • 'Clients First' is a deeply personal story about the true meaning of uplifting service.
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  • They make our industry a better place. Read this book.
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  • Their two-word mission statement, ‘Clients First,’ encapsulates so much more of what it takes to succeed than one can imagine.
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  • This wonderful book gives you a proven, step-by-step process to build wonderful client relationships, keep them coming back, and give you an endless chain of good referrals.
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  • Along the way, you will be entranced by their love story for each other as well as their clients.
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  • I’d recommend this book to anybody who wants to build a great business, great relationships and live a great life.
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  • Joseph and JoAnn Callaway get it—and their Clients First philosophy is the reason for their fabulous success.
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  • If you look upon the title of this book not as two words but as one omnipotent idea, then live by that idea, you’ll be doing what this wonderful book wants you to do.
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Reader Reviews

  • Their client service does not come out of a training manual or a seminar, it comes from their hearts.
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  • America needs this. There is a shift in consciousness happening. We do have the power to create a Clients First world. I am a believer! This book is needed more today than ever!
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  • I couldn’t put the book down! The book truly exemplifies the character of Joseph and JoAnn. They really do practice Clients First!
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  • I am extremely proud of all your accomplishments, especially your book.
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  • The first time I read it, I devoured it and then read it slowly again, twice. It is masterfully written, both in its content and its simplicity.
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  • When I finished the book, I wrote on a piece of paper, “This is exactly how I want to run my business!”
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  • I found the dialog to be sincere, down-to-earth and unpretentious. The book read like a story and so it was easy to follow.
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  • Those Callaways paint a very realistic picture of what it takes to reach their level and it involves hard work and commitment.
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  • The introduction pulls you in: the writing is concise; organization is superb and the message is clear.
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  • Those Callaways have provided the keys and roadmap. The examples they used (both real estate and not) are all examples I believe any of us can relate to.
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  • Joseph and JoAnn are the example that I preach to every agent that I work with as well as my fellow mortgage officers.
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  • I loved the book’s simple and direct message: Clients First through caring, competence, and honesty.
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  • I read it like a love story but it was sprinkled with humor and filled with ‘little’ moments for me.
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  • I absolutely loved it and can't wait to see this book take off like a rocket!
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  • Self-examination can be an arduous process and is avoided by everyone at some point; I trust Clients First will be a catalyst for many.
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  • Those Callaways are truly inspirational!
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  • The things Joseph and JoAnn wrote about in their book are many of the things I preach for creating customer evangelists.
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What do industry leaders
say about Those Callaways?

  • Joseph and JoAnn's hard work, perseverance and love for what they do have made them the model Agents they are today. When people ask me where I work, I am proud to tell them “Those Callaways.”
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  • I am making it required reading for every new agent I train as well as the 100+ top agents that I coach.
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  • As their personal and business banker, I can directly attest to Joseph and JoAnn’s high level of integrity, their outstanding character and deep commitment to financial excellence.
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  • Their company operates at a much higher standard of service than most any other real estate firm I have dealt with.
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  • What I know first-hand is that they are committed to building relationships with everyone they come in contact with and have built a network of people throughout the country that respect, honor and adore them.
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  • The reasons they excel are numerous, but one specific characteristic is always prevalent and that is that they take the time to communicate with their clients.
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  • What I have learned from Joseph and JoAnn is they put the clients first in every equation. They don’t work on files or transactions, they work for people!
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  • Simply stated, they care about their Clients First. Their success is a by-product of that focus.
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  • I have worked with countless real estate professionals in numerous states over the course of my career and I have never met two individuals that are as hard-working, professional, caring, and committed as the Callaways.
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  • Having known and observed many hundreds of REALTORS® at work over the years, I am not easily impressed, but I will tell you, watching Those Callaways in action inspires a sense of awe.
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  • I am very grateful and fortunate to have assisted Those Callaways for over 10 years. My success and passion for this industry is greatly due to them. What I’ve learned from them, I will carry with me wherever I go.
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  • Those Callaways have built a company that feels like family and have set an industry standard as to how to build a successful business.
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  • Joseph and JoAnn have competing companies (including mine) calling for advice, suggestions, and presentations to their sales associates because they are also very willing to share their knowledge with everyone.
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What are the Clients of
Those Callaways saying?

  • Never have we had so many people in one agency who care about every client, every question, every outcome, and trying to do the best job anywhere.
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  • Thank you for the ornament, selling our house, for all that you do, and giving your hearts!
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  • Your strength gave us the confidence that buying and selling homes can be a pleasant experience. We will certainly use you in the future and highly recommend you to everyone.
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  • Everything was handled with the utmost professionalism and every single person in your office has been so nice.
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  • You are truly our favorite realtor! Thank you is not enough for what we have had you do in the past year.
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  • Just a note to thank all of you for another successful real estate transaction. That makes it our fifth.
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  • We think you understand what it takes to get the job done and you do so with the client, always, in mind.
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  • While we may be in the business, we felt very comfortable hiring the experts to attain our goal.
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  • It was a pleasure to work with a group of professionals who actually appeared to enjoy their job.
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  • It was so nice working with true professionals.
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  • Everything you all do is first class and everyone we have met or spoke with has been pleasant and professional.
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  • We will continue to recommend you when the occasion presents itself, just as we did with my sister and brother-in-law.
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  • I can’t say enough positive things about the level of service I received from your team.
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  • You’ve touched my heart as you have touched some many others. Thank you.
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  • I am never moving again, and will leave this house either feet first or in a straight jacket, but I will recommend you to anyone that is ever moving into or within Phoenix.
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  • I would imagine that you all frequently hear thanks and appreciation from the folks that you have helped.
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  • We feel really fortunate to have you on our side guiding us through a difficult process.
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  • We still enjoy getting little mementos from time to time, reminding us of our association with your company.
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  • Your marketing plan and help given to those who are not living in a home really took a lot of work.
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  • We had an acceptable offer in our hands within the first 20 days. You delivered on every one of your promises, and we felt in control of the sale the entire way.
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